Making a Case-Study – For Using A Professional Commercial Photographer

Companies, restaurants, hotels etc, all of these are judged and either selected or passed-over within a few short seconds of a potential customer viewing there website.

Whether its a first date or a meeting with a prospective client, you wouldn’t dream of turning up late, scruffy with no clue what to say about yourself, in other words you want to make a good impression, remember even a vaguely negative first impression, once made, is VERY difficult to overcome.

Using a professional commercial photographer will certainly increase your chance of been ‘spotted’. But, here’s a thought;  just how do you know whether the nice photos of buildings or products a photographer is showing you were actually taken by them, or if the images were taken during a real commission.

The answer comes in two parts, find a photographer who can show you actual real-life case studies reinforced by their clients comments that can be verified.

Bernard O’Sullivan of Manchester & Buxton based Inside Out Photography (IOP) has over Thirty-Six years of professional experience behind him. IOP have Just launched a new extended case studies collection and you can read ‘What Our Clients Say About Us

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Summer – The perfect time of year for Aerial Photography

Summer time is here and with this come the clear blue skies, sunshine and lighter nights – the perfect recipe for creating spectacular aerial photographs.

Here at Inside Out Photography we are on hand to help you to capture the natural beauty of any building, structure or landscape using aerial photography.

“What specialist equipment do you use?“

  • We use a ‘Raven 4’ Helicopter due to it being both fast and manoeuvrable. This helicopter also has enough room for a client to come with us during the flight, meaning you can be involved with the process every step of the way!
  • The images we take are captured on ultra-high resolution 36.3 mega pixel high speed digital equipment, which allows us to take photographs that can be digitally enhanced individually for the best results.

“When is best the best time to take aerial photographs?“

  • The best time to take aerial photographs is normally around the spring to summer when the skies are clearer – for the obvious reason that it means we can actually see the building or landscape we are trying to take shots of!
  • Here at Inside Out Photography we believe that patience is key and do not compromise when it comes to waiting for the perfect weather and the most optimum time of day to fly. We truly believe in the saying – “Good things come to those who wait.”
  • We understand that our clients may have deadline that they have to meet, so we are able to work with you in order to make sure we take the best photographs possible if we are given a restriction of time.

“Why choose Inside Out Photography for your aerial photography?”

  • We only use the very best and latest high tech equipment to capture your photographs meaning that you always end up with the highest quality outcome.
  • We are proud to have attained many professional photography awards over the years including winning the BIPP North West Regional Photography Award for Architectural Photography 6 times!
  • We have a passion for “photographic excellence” and take great pride in delivering a high standard of work and offering a professional service to you.
  • Our conscientious approach has resulted in us consistently receiving positive feedback from our clients! You can read what our clients have to say about us by reading the testimonials available on our website.

If you’re interested in using us to capture your aerial photography then contact us today on +44 (0)161 881 3385. You can also take a look at the work we have been involved with over the years, and see what aerial photographs we have taken by visiting our website.

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Bring your products to life using Commercial photography

I’m sure you’ve heard the saying “Never judge a book by its cover”, however this is something we have all been guilty of at one time or another. Many of you will not be surprised to hear that this saying can also apply to businesses as no matter how hard we try when we first see a person, product or service it always creates a lasting impression in our mind.

Imagine you had two options to choose from…

  1. A high quality image taken by a professional photographer
  2. A photograph taken on a poor quality camera

Now we all know which option we would choose!
Your commercial photography is vital to your business as it will often be one of the first things clients look at when searching or visiting your Company for the first time. This is one of the reasons why it’s essential to get it right first time.

Whether you’re looking to create photographs that can be displayed at an upcoming exhibition, or to advertise a new product in your showroom, we are on hand to help you.
We can create bigger banner images that still have fine detail due to the ultra-high resolution 36.3 megapixel equipment we use, making it the perfect option for any events!

honey       tool kit

Not too sure what type of photographs you want us to take?
We can also discuss your requirements with you before even picking up a camera so that we can be sure the images we capture suit your business’s needs, leaving no time wasted.

Are your business photographs looking a bit dull and unprofessional?
Don’t just ignore it! Be proactive and hire a professional service to bring your products to life for your potential or existing customers.
Contact us today on 0161 881 3385 or visit our website for more information about what we can offer your business.

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When There is Nowhere To Hide,,,,, A Light!

Some subjects are either too large, too small or too open-plan to light creatively by conventional means.

Manchester & Tideswell/Buxton based commercial photographers, Inside Out Photography (IOP) use a technique of multiple exposures and a hand held ‘roving’ flash-head to take light ‘where-no-light-has-gone-before’

From large open plan spaces lined with mirrors or polished panelling, IOP use multiple exposures and a roving flash head to lift the most awkward of subjects, treating all elements of the subject with a bespoke lighting solution.

After all where would you hide your lights in this storm-drain!


Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Looking to showcase your event using professional commercial photography?

Are you organising a tourism event or want to advertise your local heritage sites or museums? Here at Inside Out Photography we work with you to create the perfect images to suit your needs, whether it’s to attract visitors to a local festival or showcase a new sculpture at a museum!

What are the benefits of using a professional service for your commercial photography?

There’s no need to panic about coming up with unique ideas to capture the perfect images on your own! We talk through any ideas and formulate a creative with you before we even pick up a camera.

This not only helps us to fully understand how you want the photographs to turn out, but saves us time when shooting your images as we are aware of your vision.
We help you to creative a bespoke and targeted approach to ensure that we capture images that best reflect your product or event.

Inside out photo blog inside out photography blog


Why choose Inside Out Photography?

  • We are always on the lookout for the latest technology therefore we can work with you to push creative boundaries and ensure you are always getting the highest quality imagery.
  • As we are a small team the overall cost is minimised keeping your invoice value down and the quality of photographs high!
  • Over the years we have gained loyal customers such as Manchester United Football Club due to our hard work and dedication to capture the right images for your needs.
  • We have many years of experience working within the leisure sector, heritage sites and museums.
  • We have won over 53 major photographic awards including:

1. Two BIPP (British Institute of Professional Photography) North West regional -Commercial Advertising Gold awards
2. BIPP National Photography Awards – Commercial photographer of the year

Do you want to advertise your event or heritage site using our commercial photography services? Contact us now on 0161 881 3385 to arrange a meeting or visit our website to find out more about the commercial photography projects we have been involved in.

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Inside Out Photography Ends Up On ‘The Street’

Manchester Commercial photographers, Inside Out Photography (IOP) were recently asked by ITV to assist in the production of a smart phone app aimed at fans of Granada TV’s ‘Coronation Street’.

The app will allow fans to ‘swipe’ along the street, they can then to tap on a house, shop or business, a door will open and the user will have access to still and video images relating to the characters in that building.

IOP photographed both sides of coronation street and surrounding streets, flat on using laser measurements to maintain a consistent camera to building distance. These images will then be ‘stitched’ together to form one continuous seamless panoramic image. In addition to exteriors IOP also photographed selected interior ‘sets’ such as the Rovers Return and the Kabin.

The time slot for carrying out this shoot was very tight, and had to be fitted in-between filming.

Bernard O’Sullivan of IOP said ‘ It was quite exciting to be part even in a small way of such an iconic TV set as ‘The Street’ it was a fun shoot in spite of the cold and damp weather”


Your image is your future: trust it to a true professional!

 Bernard O’Sullivan ABIPP – Inside Out Photography

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Are you interested in having your industrial machinery photographed?

Are you interested in hiring a professional photographer to capture your industrial environment or your machinery? Whether the images captured are used for in-house administration or will be used to advertise the products or services you offer then we are the right Company for you!

What can be done before we capture your industrial photographs?
We usually sit down with you to discuss ideas before even picking up a camera! Some things that can be done before we capture your photographs are:

  • If possible it is beneficial for us to visit your workplace before shooting any photographs. This is so we can clearly see what lighting is already in place and also where the machinery is laid out, knowing this helps us to decide what equipment to bring on the day so that we can capture the perfect photographs for you!
  • It is important for us to know a bit about your business and also the machinery that we are going to be taking photographs of. Knowing more about the interesting parts of machine can help us to decide what to focus our camera lens on.

Want to know some important facts about creating your ideal industrial images?

  • Are you worried about moving any machinery or expensive equipment? Don’t worry as we will come to you! Most industrial photographs are done on location as it may be too impractical and unnecessary to move the machinery.
  • We know it can be expensive to shut down machinery or a product line whilst photographs are being taken so we believe in getting it right first time! Therefore it is important that everything is prepared beforehand, for example making sure that employees that may be involved in the photographs are wearing the correct health and safety gear.
  • We know one of the best ways we can capture your machinery is from up high as the complexity of the equipment is much more visible from this angle. Here at Inside Out Photography we can use high view elevated photography to truly capture the industrial beauty of the machinery.
  • It often creates a more ‘real’ and relatable image when human interaction is linked to the machinery. In today’s technological society many machines do not need to be operated by people therefore it captures our attention when we see somebody using a complex machine.

If you are interested in working with us to create your industrial photographs then contact us now on 0161 881 3385 or visit our website to find out more about the type of photography we can offer at

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Working together to create product photography that best reflects your business

Are you unsure about the look and feel you want to create from your product photography?

Are you also uncertain about the best product to use in your images?

There’s no need to panic! Inside Out Photography has thirty five years of experience photographing a wide range of commercial and industrial products so we can help you make your product stand out from the rest.

If you’re unsure about the “look” you want to create through your images to best reflect your business there’s no need to worry. We are able to sit down and work through ideas with you before we even pick up a camera. We believe it’s important to have a clear idea of your desired outcome instead of aimlessly shooting images hoping for an idea to surface.

inside out inside out 2

Do you want to know more about adapting the type of images that can be created depending on the product or business that we are working with?

If your business is part of the fashion sector and you are selling products such as Clothing, Jewellery or Accessories, it is important to think about the particular collection you are revealing to your customers. Is the collection floral and feminine or plain and striking? This can make a dramatic different in the way in which the product is laid out and the setting and props it is surrounded with. Using creative lighting, multi-image composites and inventive angles we can create the ideal images to reflect your business and what your customers desire to see.

What about if you are part of an industry such as ‘Outdoor Furniture’? It is still important to be creative with the product images that are shot – and most of the magic of photographs such as this is in the editing stages. As products such as these are hardly a niche area it is important to keep your setting relatable to all whilst also being original which is something we are able to work with you to achieve.
Worried about moving large furniture around to create your perfect shot? At Inside Out Photography we are able to bring the studio to your premises putting your mind at ease!

Do you want to create award winning product photography that reflects what your business stands for and has on offer? Visit our website to find out more about what we can offer you or call our team now on 01618813385 to see how we can help you come up with ideas and capture the perfect product photographs.

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Website update for 2015

Manchester & Buxton based commercial photographers, Inside Out Photography (IOP) are pleased to announce a new image library interface for their website.

Visit our updated site to view top quality multi award winning, commercial, industrial, architectural and PR photography. IOP also offer specialist services such as aerial, panoramic, high-view and digital finishing.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Capture the perfect image with Aerial Photography

Visual images are becoming increasingly important in today’s world, especially within business. We all know that there is a lot of competition out there and providing the perfect image could be the difference between opting to go with a business or not. If your company looks good people will often believe that it is good.

This is where Inside out Photography can help as we provide you with a variety of different options including Aerial Photography.

What is Aerial Photography?

The clue is in the name – photograph’s taken from above ground. This is the perfect solution for capturing buildings and fantastic scenery, especially if you don’t want to miss anything out or have a wide area you want to cover.

How does Aerial Photography work?

Inside Out Photography use a Raven 4 helicopter when working to achieve Aerial photographs. The aircraft is fast and manoeuvrable so it is the perfect way to capture the scenery you are searching for.

How will you capture the perfect picture?

Our images are captured on an ultra-high resolution to achieve the best results and we ensure that the weather is perfect for the type of photography you require. This may be difficult as we all know Britain has very unpredictable weather but patience is a virtue and sometimes key to achieving the highest standard results. We take our work very seriously and want to make sure that our customers are fully satisfied with the images and customer service that they receive. We even offer the client space in our Helicopter to accompany us in action if required!

Aerial Photography is extremely difficult to capture without a professional, so why not try Inside Out Photography? – “your image is your future: trust it to a true professional.”
We are based in Manchester and Buxton and work across the North West/Derbyshire areas. To find out more on our Aerial Photography or any of our other services, visit our website at Alternatively call us on +44 (0)161 881 3385 as we are always happy to help.

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