Isn’t all Photography Creative Photography?

At Inside Out Photography (IOP) ( we pride ourselves on being creative in every element of what we do, however there is a very slight difference between visual effects and truly creative photography.

Visual effects might mean adding a drop shadow, using dramatic lighting, or placing the item to be photographed into an unusual background. But sometimes, a subject needs a little bit more creativity than simply using visual effects.

At IOP we consider the image brand of the company we are working with;  we also consider the client’s specific message and importantly; their particular target audience. For example, if the target market is the moody teenager, our choice of lighting, angle, colours and background, must reflect current teenage fashions and aspirations in order to  have a chance of engaging with them.

When IOP worked with a local authority that wanted a image of credit cards, to represent ‘finance spiralling out of control’, they were initially expecting a  simple image featuring the front and back of cards on a white background, with accompanying text to explain the subject matter.

However with a bit more creative thinking, IOP stacked them up into a tower as you might do with a deck of playing cards to represent risk, and used image-motion-blur, to illustrate losing control and also to ensure that no customer card details could be determined.

You can see more of our Creative Photography, including the credit card shot here:

If you feel your corporate images are in need of a creative twist, please don’t hesitate to contact us on 0161 881 3385 today!

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Now That’s What I Call High-Resolution

Manchester & Tideswell/Buxton based commercial photographers Inside Out Photography offer a ultra-high resolution service, for product photography and panoramic, architectural photography. 

IOP use an high-end 36.3 meg pix digital camera system which in itself will produce a single frame file size of approximately 110meg. But IOP can take your products or architectural view way beyond that!

So how does it work, product photography?

IOP shoot each item in your product range individually, this allows us to use tailored lighting for each of your products regardless of finish, size or colour. These individual high-res frames are then assembled into a carefully arranged group shot producing a typical group file size of 2gig upwards. 

Industrial Product photography







So how does it work, architectural panoramic photography?

IOP use our standard high-res camera fitted to a specialist VR tripod head to capture a series of exactly spaced images covering the area you want up to 360?. The resulting ‘series’ of images are then coupled with professional image stitching software, producing true-native* panoramic files of 700mb for a 150? up to 3gig for a full 360?.





These images are capable of being greatly enlarged, measured in wall size not inches, and intended for close quarter viewing! In fact they are so detailed & sharp you may want to wear gloves when handling the files! 

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Why choose us for your High Resolution Photography

Have you ever taken a picture which looks fine on your camera screen but when printing it off it suddenly ends up looking blurry? It has happened to us all at one point or another!

However when printing business images for a poster, catalogue or other company materials it is important that the images are clear, as anything but this would send the wrong message to potential or existing clients. This is why we at Inside Out Photography ( believe it is important to hire a professional photographer in order to take your high resolution business shots.

Firstly we should clarify with you what exactly is a “High Resolution” photograph?

  • The resolution of a photograph simply means how clear the image is
  • The clarity of an image is determined by the number of pixels (pixels just means blocks of colour). Therefore the more pixels a photograph has the shaper and clearer it will be, creating a better quality and ‘higher resolution’ photo.

How do we achieve high resolution photography?
Here at Inside Out we aim to deliver top quality photography to match your specific requirements, we achieve this by using our ultra-high resolution 36.3 megapixel digital equipment so that the best possible results are achieved!

Why choose us?

  • We are constantly searching for the latest technology to use so that we can push creative boundaries and ensure that we are giving you the best possible results.
  • We are a small team meaning our overall costs are minimised, keeping your invoice value down but the quality of our photography high!
  • We have gained loyal customers over the years due to our work ethic and quality service we offer, including Manchester United Football Club.
  • We have years of experience working with different sectors including leisure, industrial and food.

Want to find out more about why we are the ideal choice for creating high resolution photographs for your business? Visit our website today or contact our team directly on 0161 881 3385 to discuss your ideas and specific requirements.

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Why choose us for your Architectural Photography

Architectural Photography - Offices

“Architecture is a visual art, and the buildings speak for themselves” – Julia Morgan

Sometimes all you need to capture a building’s beautiful architecture is one simple image that will speak for itself. Here at Inside Out Photography ( we are on hand to help you capture the perfect photograph. Whether you require exterior, interior, cityscape or high view imagery, we are on hand to help you!

The industries we cover

  • Commercial
  • Hotel & Retail
  • Residential
  • Construction

The importance of Architectural Photography
It is important for any business to create a positive image for themselves and this is achievable through maintaining high quality photographs that represent a company or brand.
The images we create for you may be the first thing that your clients see when researching your Company so it is important to create a great first impression!

The reason it is important to use a professional photographer to achieve your architectural photographs is that we have an insight into the best time of day and lighting options needed to capture your images due to our years of experience.

Why choose us?

  • We have over thirty five years of professional experience
  • We produce stunning images that will do justice to the vision, talent and money that went into your project.
  • We select carefully the perfect viewpoint in which to capture your building from in order to create the best images for you
  • We are patient and only wait until the most optimum time of day to capture your shots.
  • We use a range of specialist equipment including perspective control architectural optics and ultra high resolution 36.3 megapixel digital equipment.

Want to find out more about the other Architectural photography projects we have been involved in? Contact us today on +44 (0)161 881 3385 or visit our website to find out more about what we can offer you.

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Making a Case-Study – For Using A Professional Commercial Photographer

Companies, restaurants, hotels etc, all of these are judged and either selected or passed-over within a few short seconds of a potential customer viewing there website.

Whether its a first date or a meeting with a prospective client, you wouldn’t dream of turning up late, scruffy with no clue what to say about yourself, in other words you want to make a good impression, remember even a vaguely negative first impression, once made, is VERY difficult to overcome.

Using a professional commercial photographer will certainly increase your chance of been ‘spotted’. But, here’s a thought;  just how do you know whether the nice photos of buildings or products a photographer is showing you were actually taken by them, or if the images were taken during a real commission.

The answer comes in two parts, find a photographer who can show you actual real-life case studies reinforced by their clients comments that can be verified.

Bernard O’Sullivan of Manchester & Buxton based Inside Out Photography (IOP) has over Thirty-Six years of professional experience behind him. IOP have Just launched a new extended case studies collection and you can read ‘What Our Clients Say About Us

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Summer – The perfect time of year for Aerial Photography

Summer time is here and with this come the clear blue skies, sunshine and lighter nights – the perfect recipe for creating spectacular aerial photographs.

Here at Inside Out Photography we are on hand to help you to capture the natural beauty of any building, structure or landscape using aerial photography.

“What specialist equipment do you use?“

  • We use a ‘Raven 4’ Helicopter due to it being both fast and manoeuvrable. This helicopter also has enough room for a client to come with us during the flight, meaning you can be involved with the process every step of the way!
  • The images we take are captured on ultra-high resolution 36.3 mega pixel high speed digital equipment, which allows us to take photographs that can be digitally enhanced individually for the best results.

“When is best the best time to take aerial photographs?“

  • The best time to take aerial photographs is normally around the spring to summer when the skies are clearer – for the obvious reason that it means we can actually see the building or landscape we are trying to take shots of!
  • Here at Inside Out Photography we believe that patience is key and do not compromise when it comes to waiting for the perfect weather and the most optimum time of day to fly. We truly believe in the saying – “Good things come to those who wait.”
  • We understand that our clients may have deadline that they have to meet, so we are able to work with you in order to make sure we take the best photographs possible if we are given a restriction of time.

“Why choose Inside Out Photography for your aerial photography?”

  • We only use the very best and latest high tech equipment to capture your photographs meaning that you always end up with the highest quality outcome.
  • We are proud to have attained many professional photography awards over the years including winning the BIPP North West Regional Photography Award for Architectural Photography 6 times!
  • We have a passion for “photographic excellence” and take great pride in delivering a high standard of work and offering a professional service to you.
  • Our conscientious approach has resulted in us consistently receiving positive feedback from our clients! You can read what our clients have to say about us by reading the testimonials available on our website.

If you’re interested in using us to capture your aerial photography then contact us today on +44 (0)161 881 3385. You can also take a look at the work we have been involved with over the years, and see what aerial photographs we have taken by visiting our website.

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Bring your products to life using Commercial photography

I’m sure you’ve heard the saying “Never judge a book by its cover”, however this is something we have all been guilty of at one time or another. Many of you will not be surprised to hear that this saying can also apply to businesses as no matter how hard we try when we first see a person, product or service it always creates a lasting impression in our mind.

Imagine you had two options to choose from…

  1. A high quality image taken by a professional photographer
  2. A photograph taken on a poor quality camera

Now we all know which option we would choose!
Your commercial photography is vital to your business as it will often be one of the first things clients look at when searching or visiting your Company for the first time. This is one of the reasons why it’s essential to get it right first time.

Whether you’re looking to create photographs that can be displayed at an upcoming exhibition, or to advertise a new product in your showroom, we are on hand to help you.
We can create bigger banner images that still have fine detail due to the ultra-high resolution 36.3 megapixel equipment we use, making it the perfect option for any events!

honey       tool kit

Not too sure what type of photographs you want us to take?
We can also discuss your requirements with you before even picking up a camera so that we can be sure the images we capture suit your business’s needs, leaving no time wasted.

Are your business photographs looking a bit dull and unprofessional?
Don’t just ignore it! Be proactive and hire a professional service to bring your products to life for your potential or existing customers.
Contact us today on 0161 881 3385 or visit our website for more information about what we can offer your business.

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When There is Nowhere To Hide,,,,, A Light!

Some subjects are either too large, too small or too open-plan to light creatively by conventional means.

Manchester & Tideswell/Buxton based commercial photographers, Inside Out Photography (IOP) use a technique of multiple exposures and a hand held ‘roving’ flash-head to take light ‘where-no-light-has-gone-before’

From large open plan spaces lined with mirrors or polished panelling, IOP use multiple exposures and a roving flash head to lift the most awkward of subjects, treating all elements of the subject with a bespoke lighting solution.

After all where would you hide your lights in this storm-drain!


Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Looking to showcase your event using professional commercial photography?

Are you organising a tourism event or want to advertise your local heritage sites or museums? Here at Inside Out Photography we work with you to create the perfect images to suit your needs, whether it’s to attract visitors to a local festival or showcase a new sculpture at a museum!

What are the benefits of using a professional service for your commercial photography?

There’s no need to panic about coming up with unique ideas to capture the perfect images on your own! We talk through any ideas and formulate a creative with you before we even pick up a camera.

This not only helps us to fully understand how you want the photographs to turn out, but saves us time when shooting your images as we are aware of your vision.
We help you to creative a bespoke and targeted approach to ensure that we capture images that best reflect your product or event.

Inside out photo blog inside out photography blog


Why choose Inside Out Photography?

  • We are always on the lookout for the latest technology therefore we can work with you to push creative boundaries and ensure you are always getting the highest quality imagery.
  • As we are a small team the overall cost is minimised keeping your invoice value down and the quality of photographs high!
  • Over the years we have gained loyal customers such as Manchester United Football Club due to our hard work and dedication to capture the right images for your needs.
  • We have many years of experience working within the leisure sector, heritage sites and museums.
  • We have won over 53 major photographic awards including:

1. Two BIPP (British Institute of Professional Photography) North West regional -Commercial Advertising Gold awards
2. BIPP National Photography Awards – Commercial photographer of the year

Do you want to advertise your event or heritage site using our commercial photography services? Contact us now on 0161 881 3385 to arrange a meeting or visit our website to find out more about the commercial photography projects we have been involved in.

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Inside Out Photography Ends Up On ‘The Street’

Manchester Commercial photographers, Inside Out Photography (IOP) were recently asked by ITV to assist in the production of a smart phone app aimed at fans of Granada TV’s ‘Coronation Street’.

The app will allow fans to ‘swipe’ along the street, they can then to tap on a house, shop or business, a door will open and the user will have access to still and video images relating to the characters in that building.

IOP photographed both sides of coronation street and surrounding streets, flat on using laser measurements to maintain a consistent camera to building distance. These images will then be ‘stitched’ together to form one continuous seamless panoramic image. In addition to exteriors IOP also photographed selected interior ‘sets’ such as the Rovers Return and the Kabin.

The time slot for carrying out this shoot was very tight, and had to be fitted in-between filming.

Bernard O’Sullivan of IOP said ‘ It was quite exciting to be part even in a small way of such an iconic TV set as ‘The Street’ it was a fun shoot in spite of the cold and damp weather”


Your image is your future: trust it to a true professional!

 Bernard O’Sullivan ABIPP – Inside Out Photography

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