Going outdoors can be a great way to produce powerful commercial photography. As well as architecture and nature, outdoors photography can also yield great results for fashion shoots, product launches and PR shots. And yes, even it’s possible to get great commercial photography outside even if shooting in Manchester!
Inside Out Photography (IOP) are commercial photographers based in Manchester and Tideswell, Buxton with decades of experience, a very good reputation and an enviable client list including household names and local businesses alike. Here are some of their helpful tips for producing high quality commercial photography of the great outdoors.
Don’t forget the purpose of commercial photography
Britain can be beautiful. The Lake District, the Peaks – even Manchester city centre – all can be the setting for amazing photographic images. But don’t get carried away. Remember, the primary purpose of your commercial photography isn’t to create great art: it’s to convey your intended commercial message. An experienced commercial photographer such as IOP will know how to find that balance between creativity and commerciality.
Consider aerial photography
Aerial photography can produce very powerful shots of large areas, such as building complexes and sporting stadia. Indeed, Manchester United Football Club have commissioned IOP to produce aerial photography of Old Trafford on several occasions. It isn’t suited to every commercial photography project (an aerial shot of your new MD or computer components won’t be much use!) but for the right project the results can be breathtaking.
Choose your location carefully
Some locations lend themselves to commercial photography better than others. Your photographer will be able to advise you on the right location to convey the mood, tone and message you’re looking for.
Have a back-up plan if possible
Sadly, the British weather is notoriously unpredictable. Wind, rain and poor lighting can all put paid to your plans for outdoor commercial photography. Indeed, Manchester wouldn’t be Manchester without a bit of rain! If possible, consider having a “plan B” of taking your commercial photography indoors. This isn’t possible for every project, but if you can have a back-up plan, it’s highly recommended.
The camera never lies – but it can certainly stretch the truth!
If you do go ahead with your shoot as planned and the weather has made your shoots a bit less vibrant than you were hoping for, all is not lost. A good commercial photographer will be able to edit your shots using post-production retouching. Use an experienced photographer such as IOP and no-one will ever know your stunning shots have been edited!
Inside Out Photography offer their commercial photography services across Manchester, Derbyshire, the North West of England and beyond. Find out what they could do for you and your business at www.insideoutphoto.co.uk.