Professional Techniques – 02 – ‘Painting with light’ – product photography.

Problem

Occasionally you may be asked to photograph a product with a range of different surface finishes.  This might call for soft, hard direct and angled lighting to get the best out of different parts of the product.

Solution

Painting with light is a technique of lighting a subject at very close quarters and involves multiple exposures. Commonly a continuous fibre optic light source is used, but electronic studio flash can also be used.

Method

This is how it works. With your camera mounted on a sturdy tripod, you make a series of different exposures, with the camera being triggered remotely usually using a radio transmitter.

You will need to work in near complete darkness and select a slow shutter speed 4-10 seconds.

During each exposure you fire your flash or use your fibre optic device over one section of the product before moving on, and repeating the exercise in the next section of the product. It is a good idea to ensure that you overlap the areas you are lighting to ensure all areas are covered.

Load all your images into one multi-layered file and select the ‘Lighten’ layer blending option. Each layer will then reveal any lighter ‘bits’ in the layer below it. You can now select and edit each layer individually.

Special Tip

Once you have focussed your camera, switch the focus to manual. This stops the camera from ‘hunting’ or re-focussing as you are working in front of the camera and ensures that all images align correctly.

 

 

 

 

 

 

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

 

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Photography Tip 01 – Using portable flash outside in daylight!

If you ask people when would they use flash, most would say ‘Inside’ or “when it’s dark’. However the trained, experienced professional will also use flash under other circumstances for a variety of creative purposes.

For instance flash can also be used to subdue distracting backgrounds, add detail and texture to a subject, and to control contrast in strong sunlight by lifting shadow detail.

In the example below, we have a portrait taken with existing ambient sunlight compared to the second shot where we have used a
small powerful portable-flash. The flash was fitted with a weak yellow coloured gel to replicate the warmth of late evening sunlight. The end result I think you will agree is much more pleasing!

Using flash outside in daylight!

 

 

 

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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A Bridge Not Too Far, At All!

In June 2011, we were commissioned to photography the stunning new Media City UK, swing footbridge, at Salford Quays quite near to our Chorlton base.

The day shots were promptly captured under lovely blue skies, however there were snagging issues with the rather impressive night lighting on the bridge. We were only able to complete the shoot as late as November 2011, and by now the wind and temperature in the quays made for one of the coldest night shoots I have ever experienced.

However despite the ‘Brass Monkeys’ weather, the bridge lighting was certainly worth waiting for.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

 


 

 

 

 


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Me Terrified? No! Well possibly!

Ok so I have doing aerial photography for a LONG time, using a Cessna aircraft, with no signs of nerves at all. Recently for the first time I used a Helicopter. I couldn’t help thinking that last time I saw an aircraft this small, it was in the foyer of a supermarket with a coin slot and a small child inside.

No Door! What do you mean no door??? great pilot though!

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Commissioning photography Tip 11 – Keeping your images safe for the future!

We all know that accidents happen, computers go wrong and important images or information can be lost!

Be sure that the images you have commissioned and paid for, are safe on multiple external hard drives and on filed DVDs. Ask your photographer about their ‘backing up’ policy!

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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Commissioning Photography – Tip 10 – Client Confidentiality!

Photographers often specialise in particular types of photography. It is therefore quite likely that they will have other clients in your line of business.

Commercial photographers are regularly privy to future business expansion plans, product releases or new contracts. It is essential that YOUR privileged information remains private. If your chosen photographer is willing to give you information about your competitors; it is likely that they will also discuss your plans.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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Commissioning photography Tip 09 – Copyright

Some photographers may exercise their statutory legal rights as the ‘author’ of an image to impose what is called an ‘image use licence’. This can legally restrict how long, where, and in what form images are used by clients, even after the original invoice is settled. It is important to clarify these copyright issues before you commission any photographer.

It is also important to be assured that images commissioned by you, are not re-sold to competitors without your knowledge and permission!

For our full terms and conditions please follow this link.

http://www.insideoutphoto.co.uk/Biography/Terms/index.html

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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Commissioning photography – Tip 08 – Planning your project, to ensure success!

Many clients are surprised at how much effort goes into quality professional photography and therefore how long a shoot might take, but later understand when they see the end results.

However, success requires a team effort!

If you require exterior photographs, please plan your deadlines to allow for sustained poor weather. This increases the chance of the photographer being able to shoot under ideal lighting conditions.

Ensure that items, or areas to be photographed are tidy, avoiding delays waiting for areas to be cleaned.

Verify that all staff essential to your project will definitely be present and available on the shoot-date. This will avoid any tensions if the photographer requires co-operation from busy staff. Careful forward planning by you the client will assist photographers to give you the best result possible and keep costs down.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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Commissioning photography Tip 07 – Insurance protecting all parties!

Most of us know, that it is a legal requirement under UK law, for anyone in business to take out Public Liability Insurance, however don’t assume all photographers will be comply! If you have doubts ask for proof!

In addition to PLI it is also wise to ensure that your chosen photographer has ‘Professional Indemnity Insurance’. This protects all parties, in the event of you the client incurring expenses as a result of dispute, or non-delivery etc, by the photographer.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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Commissioning photography Tip 06 – Planning your project, the photographer’s responsibility.

Assuming you have found a suitably qualified photographer. The next most important criteria is that they are professional in the way they conduct themselves,

Inside Out Photography believes that while working for you, we represent not just ourselves, but you the client. This is especially important when working at third party client’s premises. We will also keep you informed regarding the progress of a project with appropriately regular updates.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP

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