At Inside Out Photography (IOP) (www.insideoutphoto.co.uk) we pride ourselves on being creative in every element of what we do, however there is a very slight difference between visual effects and truly creative photography.
Visual effects might mean adding a drop shadow, using dramatic lighting, or placing the item to be photographed into an unusual background. But sometimes, a subject needs a little bit more creativity than simply using visual effects.
At IOP we consider the image brand of the company we are working with; we also consider the client’s specific message and importantly; their particular target audience. For example, if the target market is the moody teenager, our choice of lighting, angle, colours and background, must reflect current teenage fashions and aspirations in order to have a chance of engaging with them.
When IOP worked with a local authority that wanted a image of credit cards, to represent ‘finance spiralling out of control’, they were initially expecting a simple image featuring the front and back of cards on a white background, with accompanying text to explain the subject matter.
However with a bit more creative thinking, IOP stacked them up into a tower as you might do with a deck of playing cards to represent risk, and used image-motion-blur, to illustrate losing control and also to ensure that no customer card details could be determined.
You can see more of our Creative Photography, including the credit card shot here:
If you feel your corporate images are in need of a creative twist, please don’t hesitate to contact us on 0161 881 3385 today!