Capturing the Great Outdoors with Commercial Photography in Manchester

Going outdoors can be a great way to produce powerful commercial photography. As well as architecture and nature, outdoors photography can also yield great results for fashion shoots, product launches and PR shots. And yes, even it’s possible to get great commercial photography outside even if shooting in Manchester!

Inside Out Photography (IOP) are commercial photographers based in Manchester and Tideswell, Buxton with decades of experience, a very good reputation and an enviable client list including household names and local businesses alike. Here are some of their helpful tips for producing high quality commercial photography of the great outdoors.

Don’t forget the purpose of commercial photography
Britain can be beautiful. The Lake District, the Peaks – even Manchester city centre – all can be the setting for amazing photographic images. But don’t get carried away. Remember, the primary purpose of your commercial photography isn’t to create great art: it’s to convey your intended commercial message. An experienced commercial photographer such as IOP will know how to find that balance between creativity and commerciality.

Consider aerial photography
Aerial photography can produce very powerful shots of large areas, such as building complexes and sporting stadia. Indeed, Manchester United Football Club have commissioned IOP to produce aerial photography of Old Trafford on several occasions. It isn’t suited to every commercial photography project (an aerial shot of your new MD or computer components won’t be much use!) but for the right project the results can be breathtaking.

Choose your location carefully
Some locations lend themselves to commercial photography better than others. Your photographer will be able to advise you on the right location to convey the mood, tone and message you’re looking for.

Have a back-up plan if possible
Sadly, the British weather is notoriously unpredictable. Wind, rain and poor lighting can all put paid to your plans for outdoor commercial photography. Indeed, Manchester wouldn’t be Manchester without a bit of rain! If possible, consider having a “plan B” of taking your commercial photography indoors. This isn’t possible for every project, but if you can have a back-up plan, it’s highly recommended.

The camera never lies – but it can certainly stretch the truth!
If you do go ahead with your shoot as planned and the weather has made your shoots a bit less vibrant than you were hoping for, all is not lost. A good commercial photographer will be able to edit your shots using post-production retouching. Use an experienced photographer such as IOP and no-one will ever know your stunning shots have been edited!

Inside Out Photography offer their commercial photography services across Manchester, Derbyshire, the North West of England and beyond. Find out what they could do for you and your business at www.insideoutphoto.co.uk.

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New Office location for inside Out Photography

Inside Out Photography (IOP) now have a second office based in the village of Tideswell near Buxton, why would you want to know that? Well fuel costs for travelling are becoming a significant factor in compiling quotes these days, If you have a shoot at your premises or elsewhere, travelling time eTc will now be calculated based on the distance from the nearest IOP address, this hopefully will help to keep costs down!

Inside Out Photography also recently launched a ‘What our clients say about us’  page for the website.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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5 Things NOT To Do When Commissioning Commercial Photography in Manchester

If you’re looking for commercial photography in Manchester, don’t rush into things!

Experienced, award-winning Manchester-based Inside Out Photography can help you get the images you need, whether it’s for web, brochures, advertising, PR or any commercial purpose. Here are their five top commercial photography “don’ts”.

DON’T get a friend or colleague to take your commercial photography
Unless that friend or colleague is a professional commercial photographer, you’ll almost certainly be disappointed. Sure, your friend or colleague might be great at holiday snaps, and using them is a cheap option. But when it comes to commercial photography, you can’t afford to cut corners. Your friend will lack the knowledge, experience and equipment to get professional-standard results. If your images look unprofessional, your company looks unprofessional – and who would want to do business with an unprofessional company?

DON’T leave it until the last minute to book your commercial photography shoot
High quality commercial photographers are often in high demand, so unless you fall very lucky, it’s unlikely they’ll be able to book in your job at short notice. As soon as you know when you’d like your shoot to take place, book in that commercial photographer right away.

DON’T leave everything up to the photographer
Before the shoot takes place, brief your photographer as fully as possible. Let them know of any particular images you require, where the images are likely to appear, and the commercial function they’ll perform. The more you can tell your commercial photographer up front, the more likely they’ll be to deliver the images you want.

DON’T be too inflexible with what you want
Of course, as the client, you’ll know what you need from your commercial photography, and your photographer will do their best to deliver it. However, commercial photographers are that rare breed of creatives with commercial minds, so they’re sure have some suggestions on how to make your commercial photography work harder, and be even more eye-catching. You don’t necessarily have to follow their advice, but don’t dismiss it without considering it.

DON’T choose a commercial photographer based too far from Manchester
If you’re carrying out commercial photography in Manchester, try to choose a photographer based in the area. They’ll have less far to travel, which means there’s less chance of them getting held up en route – plus lower travel expenses.

For commercial photography in Manchester, it’s well worth considering Inside Out Photography. With decades of experience, the latest high-resolution equipment and editing tools, and a strong track record of creating powerful commercial images, you’re sure to be impressed with the results – just like repeat clients such as Manchester United Football Club. Learn more at www.insideoutphoto.co.uk/commercial_Photography.

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The Importance of Booking & Planning Commercial Photography in Advance

How soon should you plan a commercial photography shoot? Sometimes this will be dictated by the needs of your business. For example, you may need to ensure your commercial photography is ready for print deadlines, or to accompany urgent press releases. However, in general, it’s best to book your commercial photographer in as far in advance as possible.

Manchester and Tideswell,Buxton-based Inside Out Photography (IOP) has decades of experience of delivering creative, high-quality, high-resolution commercial photography. Here are what they consider to be the benefits of booking well in advance…

More time for your commercial photographer to plan

The further in advance you make your commercial photographer aware of your project, the more time they have to plan it thoroughly. Remember, the point of commercial photography is to show your product, business or service in its best possible light, so the more time you give your photographer has to plan, the more creative, powerful and effective the results will be.

More chance of good weather

If your commercial photography needs to be taken outside, for example for regeneration projects, garden shows or community initiatives, booking in advance is strongly recommended. The further you book in advance, the more chance you’ll have of securing your commercial photographer in good weather – especially important if your shoot is taking place in rain-prone Manchester!

Ensure your chosen commercial photographer is available

Any commercial photographer worth his salt is likely to be in high demand, especially from repeat clients who have been impressed with previous results. If you have a specific date on which your photo shoot absolutely must take place, book your commercial photographer as soon as possible to ensure he’s available.

More time to edit and enhance your commercial photography

To make sure your commercial photography looks as powerful as you need it to be, there are several post-production enhancements that can be deployed. These range from simple colour correction and boosting to more elaborate, flashier visual effects. Your needs for post-production will depend upon your product and project, but whatever you need, it’s important to allow sufficient time between the shoot and the delivery of the final images.

So if you’re planning on a commercial photography shoot, don’t delay. Book your commercial photographer as soon as possible.

And do consider Inside Out Photography. They’re trusted by big names such as Manchester United Football Club to deliver powerful results every time, with the latest high-resolution camera equipment, state-of-the art editing software and an award-winning, experienced commercial photographer at the helm.

Whether you commercial photography job is in Manchester or anywhere across UK, they can get it done. See www.insideoutphotography.co.uk for examples, inspiration and contact details.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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‘People Are Talking About Us – And We Can Hear What They Are Saying’

Below you will find what our lovely clients are saying about us!

“I was impressed by the company’s professionalism from start to finish. Not only did Bernard devise an eye-catching concept prior to the shoot, but I was also able to identify the images I liked as they were being produced. The final result was a set of striking images that perfectly capture the essence of my translation business.”

Steve Gray Technical Translator, Steven Gray Translations, Manchester

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“We needed a high quality construction project image on a short timescale for an exhibition stand.   Inside Out impressed, preparing well and getting the right shot at the first visit.  They have since completed a number of assignments for SDA Consulting – always combining creativity with a professional efficient service.”

Anne-Marie Staley, Practice Manager, SDA Consulting LLP

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“ We found Bernard to be extremely professional and photographs he produced were just what we were looking for”

Simon Stott, Managing Director, Countrywide Grounds Maintenance

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“I have never organised a photo shoot before, so didn’t know what questions to ask or what I needed to be aware of. Inside out photography took the time to take me though the process and this reassured me that working with them was the right decision.

Their pre- visit was most useful and the planning involved made the day of our team photo shoot a real success.  Bernard worked around our time frames and agenda and has given us some great material for our new marketing initiatives.”

Giovanni Gallo, Customer Success Team Supervisor, Waters UK & Ireland

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“We were very happy with the service provided by Inside Out Photography. Bernard and his team were both professional and reliable. We now have quality images that we’re proud to present on our website.”

Toni Naylor, Marketing and Business Development Executive, Harold Sharp, Manchester

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“I was very impressed with Inside Out Photography. They listened to what we wanted and advised us on the best way to achieve this, and the result was outstanding, far exceeding our expectancy.”

Alan Edwards, Technical Sales Manager, Greengate Metal Components, Middleton.

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“Inside Out Photography created exceptional portraits of our Corporate Team for our 2013 Annual Reports and Accounts. Their innovative approach and forward planning ensured that the images created were of a very high standard. The process was easy to manage as Bernard and his team kept us well-informed on progress. Our CEO and his team were put at ease during the shoot making the portraits of an even better standard than expected.”

Jo Mohan – Marketing Specialist – SCAPA UK Ltd – Ashton-under-Lyne – Greater Manchester

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“ Inside Out Photography have been very professional throughout, from planning, to organisation on the day of the photo shoot.  Bernard ensured that the lighting was perfect and this can be seen in the high quality of images that have been produced.  The end result are some stunning images that have been produced of all our hotels which were required for the development of our new website.“

Helen Alcroft – Group Business Development Manager – Prima Hotel Group

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“Bernard`s stunning photography completely reinvented and breathed life into our website.  He is a perfectionist, a pleasure to work with and we wouldn`t hesitate to recommend him.“

Paddy & Paul – Owners – Yr Hen Felin B&B – Abercergir – Powys

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“There are plenty of photographers around – just look in the yellow pages or do a Google search – however not all photographers are equal! Inside Out Photography are simply outstanding – they achieve exceptionally sharp, clear and perfectly framed results that really do stand out. We have tried a few over the years, but we have now found the best.

During the past two years that we have been using Inside Out Photography, our website and printed literature have been transformed! Thank You!“

Jeff Riley – Owner – Happy Guests Lodge – Dutton – Near Warrington

 

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Why Do So Many Businesses Choose Inside Out For Their Commercial Photography? (And Why You Should?)

Manchester-based Inside Out Photography (IOP) work with a wide range of clients across many different sectors, and of many different sizes. But what is it about IOP’s commercial photography services that attract so many clients – and what makes them keep coming back?

Here are just a few reasons to choose IOP as your commercial photographer…

Decades of professional commercial photography experience

IOP’s Bernard O’Sullivan began his career as a commercial photographer upon graduating in 1981. A decade later, after gaining experience working for others, he established Inside Out Photography. So with over 30 years’ experience, Bernard truly knows what makes powerful, eye-catching commercial photography – and he know the best ways to create it.

The best photography equipment and technology

Choose IOP as your commercial photographer and you’re not just getting the services of a talented professional – you’re also getting access to the best photographic equipment. IOP’s 36.3 meg pixel cameras are capable of taking very high resolution commercial photography. Combine this with specialist perspective-control optics, powerful lighting and the latest creative software and you get awe-inspiring results.

Award-winning commercial photography

Why take our word for it? IOP have won several prestigious industry awards for their creative commercial photography. In fact, they’ve received far too many awards and nominations to mention here – you can find an exhaustive list at http://www.insideoutphoto.co.uk/styled/Awards_Professional_Photography/.

So many very happy clients

What do legendary Manchester record label Factory Records, Manchester United Football Club and international architectural practice AFL Architects all have in common? Answer: they’ve all chosen IOP as their commercial photographer. Public sector organisations, charities, SMEs – all rely on IOP for powerful commercial photography. See what some of their clients have to say at http://www.insideoutphoto.co.uk/styled/Clients/

No hidden charges, no excessive costs

IOP may be based in Manchester, but they’re happy to travel UK-wide, and even into Europe if travel expenses are covered. You can rest assured that IOP’s expenses are very fairly priced, and you won’t receive any nasty shocks when you receive the invoice, as no extra work will be undertaken before checking with you first.

Professionally-recognised commercial photography

IOP’s Bernard O’Sullivan has been a qualified member of the British Institute of Professional Photography (BIPP) for over 35 years. He was also Chairman of the BIPP North West region from 2010-2013. So when you commission IOP, you can do so safe in the knowledge you’re commissioning a recognised commercial photography professional.

So if you’re looking for commercial photography in Manchester, or anywhere else in the UK (or beyond!), why not follow in the footsteps of Manchester United Football Club by choosing Inside Out Photography? You can find out much more about their commercial photography services at www.insideoutphoto.co.uk.

Your image is your future: trust it to a true professional!

 Bernard O’Sullivan ABIPP – Inside Out Photography

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Merry Christmas from Bernard O’Sullivan at Inside Out

IO Xmas email banner final size

I would like to wish all our friends, colleagues, suppliers, clients, (or potential clients) a very happy Christmas, and many thanks for supporting us or visiting us over the past 12 months. 

We hope to see you again in 2014, ‘lets hope it’s a good’ one as the song goes!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Who Do Manchester’s Best Businesses Choose For Their Commercial Photography?

Inside Out Photography (IOP) are award-winning commercial photographers based in Manchester. Their creative approach and versatility has resulted in them working on a wide range of commercial photography assignments for a many varied clients. From local Manchester businesses to internationally-renowned names, IOP have provided eye-catching, high resolution commercial photography for them all.

Here are just a few of the Manchester-based businesses who trust IOP to produce stunning commercial photography time after time…

Aerial photography for Manchester United Football Club

You don’t get much bigger than Manchester United Football Club! As one of the world’s best-known sporting teams, it’s vital for Manchester United’s commercial photography to look professional, creative, eye-catching and world-class standard. IOP have worked with Manchester United to produce stunning, very high resolution aerial photography of Old Trafford – you can see the magnificent results for yourself at www.insideoutphoto.com.uk.

Food photography for Simpsons Foods

Food photography is surprisingly difficult to do well. Done right, and the customers should almost be able to smell the food they’re looking at! With over 100 years in the business, Manchester’s Simpsons Foods know good food photography when they see it – which is why they’ve chosen IOP as their commercial photographer.

Commercial photography for The International Anthony Burgess Foundation

This Manchester-based literary organisation is dedicated to promoting the work of ‘A Clockwork Orange’ author Anthony Burgess. The commercial photography they require includes images of their collections and of their Engine House, available for hire for special events. IOP were delighted to work with such an esteemed, worthy organisation.

Architectural photography for AFL Architects

Photography of architecture can be visually stunning, as long as it’s captured by a skilled photographer who knows the most powerful way to frame the shots. As an international architecture practice based in Azerbaijan but with offices in Manchester and London, AFL Architects needed a commercial photographer who knew how to capture the impressive creativity of their constructions. IOP certainly didn’t disappoint.

Plus commercial photography beyond Manchester…

Clients as diverse as Cobra Beer, Aberystwyth University, Edinburgh’s Royal Terrace Hotel and Pen Y Clip House and Gardens have chosen IOP as their commercial photographer. Although based in Manchester, and working with many businesses in the Manchester area, IOP are always willing to travel across the UK and Europe – as long as expenses are covered.

With their technical and creative knowledge, decades of experience and cutting-edge camera equipment, Inside Out Photography can deliver no matter what your commercial photography needs. From football stadia to sponge puddings, impressive constructions to bottles of beer, inviting hotels to glorious gardens, they’ll provide high resolution commercial photography that shows your business, products and people at their very best.

To see samples of IOP’s amazing commercial photography (including those impressive aerial shots for Manchester United), learn more about IOP’s history or to contact IOP for a quote, visit www.insideoutphoto.co.uk.

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Who Do Manchester’s Best Businesses Choose For Their Commercial Photography?

Inside Out Photography (IOP) are award-winning commercial photographers based in Manchester. Their creative approach and versatility has resulted in them working on a wide range of commercial photography assignments for a many varied clients. From local Manchester businesses to internationally-renowned names, IOP have provided eye-catching, high resolution commercial photography for them all.

Here are just a few of the Manchester-based businesses who trust IOP to produce stunning commercial photography time after time…

Aerial photography for Manchester United Football Club

You don’t get much bigger than Manchester United Football Club! As one of the world’s best-known sporting teams, it’s vital for Manchester United’s commercial photography to look professional, creative, eye-catching and world-class standard. IOP have worked with Manchester United for over Twenty years producing stunning, very high resolution aerial photography of Old Trafford  – you can see the magnificent results for yourself at www.insideoutphoto.co.uk.

MUFC_Manchester-Aerial-Photography_05

 

Food photography for Simpsons Foods

Food photography is surprisingly difficult to do well. Done right, and the customers should almost be able to smell the food they’re looking at! With over 100 years in the business, Manchester’s Simpsons Foods know good food photography when they see it – which is why they’ve chosen IOP as their commercial photographer.

Food-Factory-2

 

 

 

 

 

 

 

 

 

Commercial photography for The International Anthony Burgess Foundation

This Manchester-based literary organisation is dedicated to promoting the work of ‘A Clockwork Orange’ author Anthony Burgess. The commercial photography they require includes images of their collections and of their Engine House, available for hire for special events. IOP were delighted to work with such an esteemed, worthy organisation.

visitors_centre-IABF_Manchester

 

 

 

 

 

 

 

 

 

 

Architectural photography for AFL Architects

Photography of architecture can be visually stunning, as long as it’s captured by a skilled photographer who knows the most powerful way to frame the shots. As an international architecture practice based in Azerbaijan but with offices in Manchester and London, AFL Architects needed a commercial photographer who knew how to capture the impressive creativity of their constructions. IOP certainly didn’t disappoint.

Building_exterior_Night

 

Plus commercial photography beyond Manchester…

Clients as diverse as Cobra Beer, Aberystwyth University, Edinburgh’s Royal Terrace Hotel and Pen Y Clip House and Gardens have chosen IOP as their commercial photographer. Although based in Manchester, and working with many businesses in the Manchester area, IOP are always willing to travel across the UK and Europe – as long as expenses are covered.

With their technical and creative knowledge, decades of experience and cutting-edge camera equipment, Inside Out Photography can deliver no matter what your commercial photography needs. From football stadia to sponge puddings, impressive constructions to bottles of beer, inviting hotels to Industry, they’ll provide high resolution commercial photography that shows your business, products and people at their very best.

Food-Photography-Hotel-Restaurant-Menu © Endoscope-cabinet-from-above Executive_lounge_Heathrow Isoprime-Scientific-Industrial-1

 

To see samples of IOP’s amazing commercial photography (including those impressive aerial shots for Manchester United), learn more about IOP’s history or to contact IOP for a quote, visit www.insideoutphoto.co.uk.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

Contact Us!

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Get Into Training For Christmas!

Light-School Photography Training

If you are planning to give someone the gift of a camera this Christmas, or have a friend or relative who is interested in photography. Why not give them a Light-School gift voucher, Light-School is the photo-training wing of Inside Out Photography.

All delegates will receive bespoke one-one tuition from Bernard O’Sullivan personally. Bernard O’Sullivan ABIPP has been a professional photographer, for over 35 years specialising in commercial, industrial and architectural photography and has won more than 100 professional photography awards! and was chairman of the BIPP NW region between 2010-2013.

Practical ‘shooting’ courses; will usually concentrate on camera and lighting techniques, supported by a short tutorial on the careful use of RAW image-processing, and basic post-production techniques to help you get the most out of your new-found skills!

Included in the shooting master class will be,  advice on equipment/accessory selection, setting up your DLSR to get the highest image quality, lighting with flash, composition tips,  and if appropriate to your chosen subject, the creative use of multiple-exposures. 

Software based courses; will delve much deeper into advanced image processing. Subjects covered will include, RAW image-processing, using layers to produce composite montages, advanced image enhancement, image sharpening, cutting out and image retouching!

These vouchers are available as a ½ day one-one tuition for £140.00 including VAT, or a full day one-one tuition  for £260.00 including VAT.

One-One Master Classes – Testimonials

“ I thoroughly enjoyed my time with Bernard, the day was well planned, the information came across in an easy to understand way, this guy’s wealth of knowledge is evident, I learnt many easy ways to improve my photography and tips and tricks to make my images stand out from the crowd. Well recommended. And I look forward to having another session sometime in the near future”

Daniel Holdbrook - Director-Declan James Ltd

“I found the training very valuable and I learnt a great deal in the short time we had together. It was really useful to work with a professional who could show me the shortcuts to achieve the best results”

Richard Gill - Kendal

Bernard O’Sullivan ABIPP – Inside Out Photography

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