Are you looking for a commercial photographer in Manchester?

commercial-photography-manchesterA good choice would be to find a commercial photographer who has been repeatedly presented with a number of commercial photography awards. Inside Out Photography ( is owned and run by Bernard O’Sullivan an experienced and creative photographer who has worked in and around Manchester for over 35 years. To see the list of awards he has received, which include Commercial Photographer of the Year and multiple awards for Commercial Advertising see the Inside Out Photography website

What kind of Commercial Photography?

It really doesn’t matter what kind of commercial photography you or your business require, Inside Out will probably have photographed something similar before. Whether it is a small widget or an enormous building, a group of staff or a factory machine, Bernard will find a creative way of producing that extra special image to meet your brief and help your organisation gain competitive advantage. Here are some of the areas of commercial photography that Inside Out has been commissioned to shoot in the past:

  • Product photography – on location, in the factory or warehouse, laboratory or in the studio
  • Tourism shots – cottages, buildings, views, leisure facilities, heritage sites, museums and more
  • Corporate images – annual report gallery, PR shots, workforce, images for newsletters

Having the right commercial photography can make a significant difference to the impact of your images on your stakeholders.

“The commercial world relies on powerful imagery to give news stories and brand messages impact.”*

Important news stories require accurate and appealing images to represent the messages in the text, whether that is online on your company website or social media, or in print. Alternatively, it may be that you need your images to be produced in a large format for posters, bill boards or exhibition banners. Whatever format you require your images, Inside Out can provide them using ultra high resolution to ensure they are sharp even when printed large. For contemporary and exciting commercial photography you can trust Inside Out Photography ( to fulfil your commercial image brief. With careful use of lighting, angles and the latest in photographic technology Inside Out will not disappoint.

So if you are looking for a trusted, professional commercial photographer in Manchester give Bernard a call on 0161 881 3385 or 07831 344 722 and remember ‘Your Image is Your Future: Trust it to a True Professional’.


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Creative Photography is a talent and a skill

Creative PhotographyTo produce something creative in whatever media or forum, there needs to be passion for the project. The Oxford dictionary defines creative as an adjective as: Relating to or involving the use of the imagination or original ideas to create something.

It then goes on to define ‘a creative’ as a noun: A person whose job involves creative work

Creative photography defines the work and passions of Bernard from Inside Out Photography ( He is a creative and he is passionate about creating unique images which set your company, products or imagery apart from the competition. With over 35 years experience in the world of photography, Bernard likes to use a whole host of techniques to provide his clients with a unique picture whether that is of a large building or a small gadget or somewhere in between.

Creativity gains awards

Creative Gain AwardsThe success of Inside Out Photography and the recognition of the creative photographs which have been produced by Bernard over the years are acknowledged by the number and range of awards with which he has been presented. The professional photography awards gained by Inside Out Photography include architectural, commercial, industrial and open creative, some of these he has won several times, which goes to show that Bernard is working at a consistently high level. For more details on which awards Inside Out Photography have achieved, and how many times, take a look at the website

However when selecting a photographer to carry out a photo shoot in the Manchester area you may be hard pressed to find many others with so many accolades to their name. Bernard has won Photographer for the Year for the North West Region as well as the National Award for Commercial Photographer of the Year.

How important is it for your photography to be creative?

Inside Out Creative PhotographyYou may be thinking that actually all you want is a clean, sharp shot and not anything too wacky or ‘creative’. However being creative is not just about imaginative use of colour filters and lighting or quirky angles, it is about choosing the right shot and techniques to fit the client brief. Clean, sharp shots also require creativity especially if the conditions or environment are against you and let’s be honest our British summers are particularly unpredictable so being creative at this time of year may just require light to be added where it is not readily available!

To discuss how Inside Out Photography ( can help your business with creative photography give Bernard a call on 0161 881 3385 or 07831 344 722 and remember ‘Your Image is Your Future: Trust it to a True Professional’.

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High Resolution Photography is a must for your Corporate or Product Images

product imagesColoured images are everywhere these days in the busy digital online world of the 21st century. In some ways it is therefore even more important to get your images right now than it was 50 or so years ago when many things were still accepted as being black and white (newspapers, TV etc). There is so much competition for your customers’ attention that you really need something different to stand out from the crowd. At Inside Out Photography ( it is our mission to provide high resolution, quality images which reflect your business or products and make them stand apart giving you competitive advantage. In fact at Inside Out Photography the motto we use is ‘Your image is your future: trust it to a true professional!’

Why do you need to trust your image to a true professional?

With over 35 years working and playing with cameras and photography, Bernard O’Sullivan of Inside Out Photography is still passionate about taking images in an interesting and novel way.

“I am constantly on the look out for any new technology which allows me to push the creative barriers further and further.”

Industrial Product ImagesTaking images at a high resolution using a 36.3 mega pixel camera enables the images to be used in a variety of formats, whether large exhibition screens, bill board posters or smaller sharper images for use in print format such as brochures and magazines. For some examples of the wide range of images taken by Bernard of Inside Out Photography have a look at his website

However what some people don’t realise is the amount of technical expertise required to take good images. Sometimes you can get lucky with your iPhone and snap a good shot, but often it is just that – luck. When you select a true professional such as Inside Out Photography, whilst there is a high degree of creative influence over the ultimate image, it is

definitely not down to luck. It is all about precision and planning and catching the product, building or even people to represent your business or products in accordance with your corporate styles and strategies.

Food PhotographyBeing creative is a natural tendency that generally you have or you don’t have. Bernard definitely is very creative. However what has to be learnt is the science behind photography and 35 years provides a massive field of learning. Bernard uses all kinds of technology alongside his photography to give you that perfect high resolution image using specialist perspective control optics, high view, panoramic, a variety of lighting options, filters and software.

So to insure you use a true professional for all your future high resolution images give Bernard a call on 0161 881 3385 or 07831 344 722.

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Award winning Industrial Photographer on your doorstep

Industrial PhotographerIf you are looking for a local Manchester photographer to take your industrial images then you are in luck. Sometimes high profile organisations believe they need to look to London for professional photography but why do that when you have Inside Out Photography ( in Manchester.

Not only that but Bernard’s expertise in industrial photography was recently recognised when he was awarded the Gold Award for industrial photography for the image shown on the left. Bernard takes great pride in not only having over 35 years experience sharing his passion for photography across a range of industries, but also in that he is always looking out for new techniques to bring you that ultimate image. The award winning image above is an industrial shot of a robotics unit taken using a boom supported camera system and lit by using ‘painting-with-light’. If you would like to see more of Bernard’s images and read about other awards he has won then take a look at his website

Industrial Photography - Electronic Circuit Board ProductionNorth West recognition of services to photography

In fact, to prove that Bernard and his company Inside Out Photography has served the industry in Manchester and the North West over a number of decades Bernard was also recently awarded a special award for his services to the BIPP North West region.

Bernard still has the same passion for his work as when he set out over three decades ago. When your work is your passion it becomes apparent in the output or in Bernard’s case the images he produces for his customers. Bernard has always stood by his strapline ‘Your image is your future: trust it to a true professional’ because no matter how handy your boss might be with a camera, taking a snap is really not the same as taking a professional image. Although most people would consider photography an art form and to look at the images captured by Inside Out you would certainly think so too, there is in fact a good deal of science behind taking a great photograph. So whether your industry is about small scientific products or large outside transportation, Inside Out ( will be able to capture the right shot to represent your organisation.

aeroplane photographyA picture speaks a thousand words!

This may be an old saying but it is more true today than probably ever before. In a world where we are bombarded with images it is even more key to ensure that your image stands out from the competition which is why you really are recommended that ‘your image is your future: trust it to a true professional’.

To get in touch with your local award winning true professional give Bernard a call on 0161 881 3385 or 07831 344 722.

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Looking for something special from your product photography in Manchester?

FilterWith over three decades of experience in commercial photography, Bernard of Inside Out Photography ( knows exactly how to make your products stand out from the competition. You might think anyone can pick up a camera or even a phone and take a snap of your products. However whilst that is true and photography is much more accessible to all in this digital age, taking a photograph is one thing, but creating an image to represent your product in its best light is something else altogether. Bernard has been working in the Manchester area for over thirty-five years and is well acquainted with numerous product driven businesses in the region.

How can Inside Out Photography help with our product shoot?

Many potential clients think it is impossible to make their products (however effective they are as a product) look good in print or any 2D media. However, at Inside Out Photography, Bernard just loves to prove this does not necessarily need to be the case. Whether your company’s products are small or large, or intricate, technical or just plain simple, Bernard will find a way of making your product stand out from the rest.

Tried and tested methods to enhance your product images

Product shootIf you select Inside Out Photography to take your product images you will benefit from the skills and knowledge of an experienced and creative photographer. Photography is not just Bernard’s profession it is his passion and he is always on the look out for new techniques and ideas to keep your images fresh. You will be surprised how inventive your product shots can be, using a variety of different angles, multi-exposures and creative lighting all captured using specialist perspective control optics. What’s more you do not need to bring your products to Inside Out Photography as Bernard can bring the studio to your premises and set up the shots to look as if they are in situ or on location as required to suit your brief. Take a look at some of the case studies on the website for more examples of how Bernard has added interest to different product shots

Product shots for print, digital, or large reproduction

Product shots taken by Inside Out Photography ( are always ultra high resolution with a 36.3 mega pixel digital output. This means you can use all your creative images for large scale high definition reproduction such as screens or exhibition banners and boards or large advertising hoarding.

Whatever your requirements for your product images you can rest assured that Bernard really does know his profession ‘inside out’ and you won’t be disappointed with the results. For more examples of his work see the website or give Bernard a call on 0161 881 3385 or 07831 344 722.

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Architectural Photography in Manchester

There are many photographers in the North West but if you are looking for images of buildings, construction or architectural representation then you need a photographer with experience in that arena. Bernard at Inside Out Photography ( has been photographing buildings in Manchester for decades and has seen the skyline change dramatically over this time. However the structural development in the city over recent years has afforded Bernard the opportunity to photograph many buildings new and old, including mid construction as well as those fully complete. In fact Inside Out Photography has specialised in architectural photography for 35 years and Bernard is genuinely passionate about photographing buildings and structures.

Why you need a true professional to capture your architecture in photographs

It is true that anyone can take a reasonable snapshot of a building on a good day. But you may want to question if ‘reasonable’ is good enough to present to your clients and potential clients. Modern architecture, hi tech construction, textures, shapes and surfaces all need to be perfectly represented in your images to show your prospects. In the building industry it is not physically possible to take examples of your work to meetings but you can take images in the form of photographs. At Inside Out Photography Bernard really does know his profession ‘inside out’ and he maintains that ‘Your Image is Your Future – Trust it To a True Professional’. An image really can clinch a deal so make sure you do your architecture justice with images which portray the quality of your work.

Taking photographs of architecture is more than just clicking a button

Inside Out Photography has witnessed the construction and photographed the development of the buildings of Manchester in a wide range of architectural fields and design styles. Here are some of the areas which have been photographed by Bernard over the years:

  • Commercial
  • Hotel & Retail
  • Residential
  • Education
  • Heritage
  • Construction

The latter is important for those building companies, civil engineers and construction specialists who need to have representation of their work as the structure is built, much of which is often concealed by the final cladding or exterior finish. Such projects may include not just buildings but bridges or marine construction and are often time sensitive due to the construction process. So it is important to get the right shot at the right time. Inside Out Photography has the knowledge, experience and expertise to do just that. Achieving the ultimate image is not just about pointing the camera and clicking, it is about lighting, imagination, technology, elevated views, perspective control and much more. Bernard is very keen to understand the important features of each subject he photographs so whether it needs to be portrayed as slick and smooth or functional or even if there is a requirement to create a more personal atmosphere, Bernard will find the solution to best represent your architecture.

To see some examples of architectural photography from Inside Out Photography visit or to discuss your photography requirements with Bernard call 0161 881 3385 or 07831 344 722. Alternatively you can email

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BIPP North West Region Professional Photography Awards

Bernard O’Sullivan of Manchester & Buxton based Inside Out Photography (IOP) is proud to announce success at last nights Professional Photography Awards organised by the North West Region of the BIPP (British Institute of Professional Photography.

Bernard took the Gold Award for Industrial photography with the image featured below. An industrial shot of a robotics unit taken using a boom supported camera system and lit by using ‘painting-with-light’.







Bernard Also won the Bronze award in the Advertising & Commercial category for the shot featured below, which is a composite image of aluminium components.









Bernard also came away with 3 merit awards, in PR, Commercial/Advertising, and Architecture . All Three images are shown below!

pe-011_Bernard_O_Sullivan ac-006_Bernard_O_Sullivan ar-004_Bernard_O_Sullivan


















However the highlight of the evening for Bernard came when he was awarded the ‘Peter Kaye Award’ (Nothing to do with the Bolton comedian) for his services to the BIPP North West region.






So all in all, a good night for Bernard, who would also like to congratulate all the other winners!

Inside Out Photography offers wide range of creative, commercialindustrialarchitecturalpr, and specialist services photography, UK wide and Europe.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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New website now fully responsive

Manchester & Buxton Based Inside Out Photography (IOP) are proud to announce the re-launch of a new-look website.

IOP have made a number go changes to visually update the site and make it easier to use. The site now uses a rolling slideshow to display our work. In place of the ‘side-bar’, all pages are now full screen width, along with a greatly simplified new drop-down menu.

Finally. for those of you that may wish to look at our site using a tablet or smart phone, the site is also now responsive so it should be optimised across all devices.

Other than that, the site still has the same wide range of creative, commercialindustrialarchitecturalpr, and specialist services photography.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Why use a Professional Photographer in Manchester?

Professional photograoherIn today’s fast paced world of ever developing technology and high customer expectations, we can no longer afford to make do with ‘satisfactory’ on any level. Being surrounded by so many images online, in magazines, newspapers and in fact everywhere we look means that your potential customers or consumers know when something is not quite good enough. Sharp images are key to first impressions and at Inside Out Photography (, in Manchester we settle for nothing less, ever!

Your Image is Your Future – Trust it To a True Professional

So it is surprising that some organisations still like to try and cut corners by taking their own photos with their own camera or even their phones. This may be alright for shots used on social media where images are soon buried under the following posts or tweets, but for promotional material a sharp image is key. It is true that the quality of images taken by mobile gadgets has improved greatly over the years, however it is not just about pixel levels.

Although many of us think of photography as an art form (which it is), it is also an exact science balancing light, colour, shadow, angles and composition to name a few elements and that is not something you can learn overnight. It takes years of experience and experimenting to gain a full understanding of the potential and when to take creative opportunities for maximum effect. That is why having a camera is not enough to achieve that perfect image. Bernard at Inside Out Photography has this experience and knowledge and knows that it takes a true professional to ensure the image you need for your corporate brochure or new website is the shot which represents your business. Bernard is that professional.

A Picture Tells a Thousand Words

Food PhotographyThis is an age old saying but even though it probably originated long before computers, never mind the internet, it is more true today than ever before. Did you know that for many product purchases images have a huge impact on sales successes? An interesting image will captivate its audience and gain more interest in your product. Equally a poor quality image could have the adverse effect. Inside Out Photography is run by lifelong photographer Bernard who has a passion for his trade and loves a creative challenge. From buildings to small products, food to offices, there is not much Bernard has not photographed in Manchester and beyond over the last 36 years. To see some of his previous work take a look at the case studies section on the Inside Out Photography website;

Product PhotographyIf you look at an image of food and your mouth starts watering, that is what Bernard is looking to achieve. Bernard can even make exhausts look sexy!

If you would like Inside Out Photography ( to give your product or service images that ultimate professional look then give Bernard a call on 0161 881 3385 or 07831 344 722. Alternatively you can email

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Why You Should Use Aerial Photography

“Photography helps people to see” – Berenice Abbott

This quote is true, both in the everyday world and also in the business environment. It’s important for a Company to portray what their business is about and the things that are valued the most – Inside Out Photography ( can help your business!

Aerial Photography is a great way to show off what you’re all about, in a highly creative and imaginative way. This type of photography is ideal for many industries including architects, builders, landscape gardeners, events planning and much more!

If you want to portray your Company image and what you can offer in a positive and clear way, then it really does pay to have your imagery taken professionally. It may seem like a small part of the Company and something that can be put off, but it’s the little things that really do matter. Imagery is often the first thing a consumer looks at when investigating a new business, so first impressions really do matter!

Do you have an event approaching and need aerial photographs taking to show off what you’re capable of? It is essential to make sure you highlight the relevant features you want to portray to your potential customers, which is why it is important to hire a professional so that your business is shown in the best possible way. Photographers often have the ability to see things the average person can’t and portray that through a well taken photograph.

Here at Inside Out Photography we believe in capturing the perfect photograph, which is why all of our photography is bespoke for your Company. With the use of the “Raven 4” Helicopter we can maneuver around to find the perfect angle in which to capture your imagery using our 36.3 megapixel high speed digital equipment.

Want to witness the magic happen? In the Helicopter there is even room to take our clients with us so that you can be a part of the process and help to create the ideal photographs for your business.

If you’re looking for an aerial photography company in Manchester, take a look at our website to see our style of work ( Do you want to discuss your specific needs with us? Get in touch with us by calling 0161 881 3385 today.

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