New Responsive Website Launched

Manchester & Buxton Based Inside Out Photography are proud to announce the launch of a new website.

The new site looks visually similar to the past site, however the page-navigation has been greatly simplified with a new drop-down menu. The site is also now responsive so it should be optimised whether you are viewing on a desktop, iPad or smart phone.

Other than that, the site still has the same wide range of creative, commercial, industrial, architectural, pr, and specialist services photography.

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Add a creative twist to your Commercial Photography

Here at Inside Out Photography ( in Manchester, we hear a lot of people telling us that they often struggle to create exciting images for their products. Well, we set out to prove them wrong!

Whether your product is big or small, hard or soft, technical or simple; we have over thirty-five years of experience of photographing a vast range of commercial and industrial products.

By using our many years of commercial photography expertise we utilise a blend of creative lighting, inventive angles and multi-image composites, to deliver some brilliant images of your products to make your business stand out from any competition!

To save you the effort of moving your products to our photography studios in Manchester, Inside Out Photography can ‘bring the studio to you’ even if your product needs to appear to be on location.

Your images are shot using specialist perspective-control optics, on ultra-high resolution 36.3 megapixel digital photographic equipment, capable of large-scale and high-definition photos.

Are you worried that your product is too technical and don’t want all the important components to be hidden? Here at Inside Out Photography we make sure that we utilise our equipment and skills to get the best possible images in every situation. For example, we recently did a shoot for a company called Astech Projects Limited who are in the robotic automation industry.

Our challenge

  • Our main challenge of shooting this type of technology was that the ‘innards’ of the units were highly complex, but still needed to be displayed.

Our solution

  • We used a high number of multiple exposures, using hand held lighting technology to beam light across, above and behind parts of the machine in order to display the complexity of and capability of the machine.
  • We also removed the original Perspex panels and replaced them with pristine digital versions so that we could control the logos and reflection creating a much cleaner image and finished product for people to view.

Want to read more about this particular project or want to discover other companies we have worked with? View our case studies here.

If you feel your corporate images are in need of a creative twist, please don’t hesitate to contact Bernard O’Sullivan on T 0161 881 3385 or M 07831 344 722.

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Why hire a professional for your Product Photography?

As we all know first impressions count for a lot, and often a person or product is judged on how it looks. This is why we at IOP ( know it is so important to make your product “stand out from the crowd” so that your business is represented in a professional and positive way.

Why hire IOP for your product photography

  • We have had over 35 years of experience in this industry so can help you to achieve top quality results.
  • We have photographed a wide range of commercial and industrial products so are well adapted to knowing what images will best reflect your product.
  • We use a blend of creative lighting, inventive angles and multi-image composites to achieve spectacular results for your business.
  • We make it easy for you by bringing our studio to you to make it easy!
  • Your images are captured using specialist perspective control optics, on ultra high resolution 36.3 megapixel equipment to achieve the best possible results.

Don’t just take our word for it!

“We’ve worked with IOP on multiple occasions to photography our industrial engineering products, and to take group photos of our staff teams. Bernard is an exceptional photographer; he’s extremely accommodating and is great at keeping us informed. The images he produced for us are of excellent quality with fantastic lighting, perfect for use in our print-marketing and online. IOP is highly recommended”

– Sam Wright – Marketing Executive, Industrial Tomography Systems PLC

“It was our first time using IOP and we have been very impressed with the whole process from start to finish. Bernard was extremely flexible in accommodating our tight deadlines and produced professional, high-quality images for our website and marketing material”

– Kate Blanchard – Marketing Executive, Astech Projects Ltd

To find out more about how we can help you to achieve top quality product photography for your business visit our website today ( Alternatively you can contact us directly on 0161 881 3385 to discuss your ideas with our team so we can move forward with your product photography plans.

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Isn’t all Photography Creative Photography?

At Inside Out Photography (IOP) ( we pride ourselves on being creative in every element of what we do, however there is a very slight difference between visual effects and truly creative photography.

Visual effects might mean adding a drop shadow, using dramatic lighting, or placing the item to be photographed into an unusual background. But sometimes, a subject needs a little bit more creativity than simply using visual effects.

At IOP we consider the image brand of the company we are working with;  we also consider the client’s specific message and importantly; their particular target audience. For example, if the target market is the moody teenager, our choice of lighting, angle, colours and background, must reflect current teenage fashions and aspirations in order to  have a chance of engaging with them.

When IOP worked with a local authority that wanted a image of credit cards, to represent ‘finance spiralling out of control’, they were initially expecting a  simple image featuring the front and back of cards on a white background, with accompanying text to explain the subject matter.

However with a bit more creative thinking, IOP stacked them up into a tower as you might do with a deck of playing cards to represent risk, and used image-motion-blur, to illustrate losing control and also to ensure that no customer card details could be determined.

You can see more of our Creative Photography, including the credit card shot here:

If you feel your corporate images are in need of a creative twist, please don’t hesitate to contact us on 0161 881 3385 today!

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Now That’s What I Call High-Resolution

Manchester & Tideswell/Buxton based commercial photographers Inside Out Photography offer a ultra-high resolution service, for product photography and panoramic, architectural photography. 

IOP use an high-end 36.3 meg pix digital camera system which in itself will produce a single frame file size of approximately 110meg. But IOP can take your products or architectural view way beyond that!

So how does it work, product photography?

IOP shoot each item in your product range individually, this allows us to use tailored lighting for each of your products regardless of finish, size or colour. These individual high-res frames are then assembled into a carefully arranged group shot producing a typical group file size of 2gig upwards. 

Industrial Product photography







So how does it work, architectural panoramic photography?

IOP use our standard high-res camera fitted to a specialist VR tripod head to capture a series of exactly spaced images covering the area you want up to 360?. The resulting ‘series’ of images are then coupled with professional image stitching software, producing true-native* panoramic files of 700mb for a 150? up to 3gig for a full 360?.





These images are capable of being greatly enlarged, measured in wall size not inches, and intended for close quarter viewing! In fact they are so detailed & sharp you may want to wear gloves when handling the files! 

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Why choose us for your High Resolution Photography

Have you ever taken a picture which looks fine on your camera screen but when printing it off it suddenly ends up looking blurry? It has happened to us all at one point or another!

However when printing business images for a poster, catalogue or other company materials it is important that the images are clear, as anything but this would send the wrong message to potential or existing clients. This is why we at Inside Out Photography ( believe it is important to hire a professional photographer in order to take your high resolution business shots.

Firstly we should clarify with you what exactly is a “High Resolution” photograph?

  • The resolution of a photograph simply means how clear the image is
  • The clarity of an image is determined by the number of pixels (pixels just means blocks of colour). Therefore the more pixels a photograph has the shaper and clearer it will be, creating a better quality and ‘higher resolution’ photo.

How do we achieve high resolution photography?
Here at Inside Out we aim to deliver top quality photography to match your specific requirements, we achieve this by using our ultra-high resolution 36.3 megapixel digital equipment so that the best possible results are achieved!

Why choose us?

  • We are constantly searching for the latest technology to use so that we can push creative boundaries and ensure that we are giving you the best possible results.
  • We are a small team meaning our overall costs are minimised, keeping your invoice value down but the quality of our photography high!
  • We have gained loyal customers over the years due to our work ethic and quality service we offer, including Manchester United Football Club.
  • We have years of experience working with different sectors including leisure, industrial and food.

Want to find out more about why we are the ideal choice for creating high resolution photographs for your business? Visit our website today or contact our team directly on 0161 881 3385 to discuss your ideas and specific requirements.

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Why choose us for your Architectural Photography

Architectural Photography - Offices

“Architecture is a visual art, and the buildings speak for themselves” – Julia Morgan

Sometimes all you need to capture a building’s beautiful architecture is one simple image that will speak for itself. Here at Inside Out Photography ( we are on hand to help you capture the perfect photograph. Whether you require exterior, interior, cityscape or high view imagery, we are on hand to help you!

The industries we cover

  • Commercial
  • Hotel & Retail
  • Residential
  • Construction

The importance of Architectural Photography
It is important for any business to create a positive image for themselves and this is achievable through maintaining high quality photographs that represent a company or brand.
The images we create for you may be the first thing that your clients see when researching your Company so it is important to create a great first impression!

The reason it is important to use a professional photographer to achieve your architectural photographs is that we have an insight into the best time of day and lighting options needed to capture your images due to our years of experience.

Why choose us?

  • We have over thirty five years of professional experience
  • We produce stunning images that will do justice to the vision, talent and money that went into your project.
  • We select carefully the perfect viewpoint in which to capture your building from in order to create the best images for you
  • We are patient and only wait until the most optimum time of day to capture your shots.
  • We use a range of specialist equipment including perspective control architectural optics and ultra high resolution 36.3 megapixel digital equipment.

Want to find out more about the other Architectural photography projects we have been involved in? Contact us today on +44 (0)161 881 3385 or visit our website to find out more about what we can offer you.

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Making a Case-Study – For Using A Professional Commercial Photographer

Companies, restaurants, hotels etc, all of these are judged and either selected or passed-over within a few short seconds of a potential customer viewing there website.

Whether its a first date or a meeting with a prospective client, you wouldn’t dream of turning up late, scruffy with no clue what to say about yourself, in other words you want to make a good impression, remember even a vaguely negative first impression, once made, is VERY difficult to overcome.

Using a professional commercial photographer will certainly increase your chance of been ‘spotted’. But, here’s a thought;  just how do you know whether the nice photos of buildings or products a photographer is showing you were actually taken by them, or if the images were taken during a real commission.

The answer comes in two parts, find a photographer who can show you actual real-life case studies reinforced by their clients comments that can be verified.

Bernard O’Sullivan of Manchester & Buxton based Inside Out Photography (IOP) has over Thirty-Six years of professional experience behind him. IOP have Just launched a new extended case studies collection and you can read ‘What Our Clients Say About Us

Your image is your future: trust it to a true professional!

Bernard O’Sullivan ABIPP – Inside Out Photography

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Summer – The perfect time of year for Aerial Photography

Summer time is here and with this come the clear blue skies, sunshine and lighter nights – the perfect recipe for creating spectacular aerial photographs.

Here at Inside Out Photography we are on hand to help you to capture the natural beauty of any building, structure or landscape using aerial photography.

“What specialist equipment do you use?“

  • We use a ‘Raven 4’ Helicopter due to it being both fast and manoeuvrable. This helicopter also has enough room for a client to come with us during the flight, meaning you can be involved with the process every step of the way!
  • The images we take are captured on ultra-high resolution 36.3 mega pixel high speed digital equipment, which allows us to take photographs that can be digitally enhanced individually for the best results.

“When is best the best time to take aerial photographs?“

  • The best time to take aerial photographs is normally around the spring to summer when the skies are clearer – for the obvious reason that it means we can actually see the building or landscape we are trying to take shots of!
  • Here at Inside Out Photography we believe that patience is key and do not compromise when it comes to waiting for the perfect weather and the most optimum time of day to fly. We truly believe in the saying – “Good things come to those who wait.”
  • We understand that our clients may have deadline that they have to meet, so we are able to work with you in order to make sure we take the best photographs possible if we are given a restriction of time.

“Why choose Inside Out Photography for your aerial photography?”

  • We only use the very best and latest high tech equipment to capture your photographs meaning that you always end up with the highest quality outcome.
  • We are proud to have attained many professional photography awards over the years including winning the BIPP North West Regional Photography Award for Architectural Photography 6 times!
  • We have a passion for “photographic excellence” and take great pride in delivering a high standard of work and offering a professional service to you.
  • Our conscientious approach has resulted in us consistently receiving positive feedback from our clients! You can read what our clients have to say about us by reading the testimonials available on our website.

If you’re interested in using us to capture your aerial photography then contact us today on +44 (0)161 881 3385. You can also take a look at the work we have been involved with over the years, and see what aerial photographs we have taken by visiting our website.

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Bring your products to life using Commercial photography

I’m sure you’ve heard the saying “Never judge a book by its cover”, however this is something we have all been guilty of at one time or another. Many of you will not be surprised to hear that this saying can also apply to businesses as no matter how hard we try when we first see a person, product or service it always creates a lasting impression in our mind.

Imagine you had two options to choose from…

  1. A high quality image taken by a professional photographer
  2. A photograph taken on a poor quality camera

Now we all know which option we would choose!
Your commercial photography is vital to your business as it will often be one of the first things clients look at when searching or visiting your Company for the first time. This is one of the reasons why it’s essential to get it right first time.

Whether you’re looking to create photographs that can be displayed at an upcoming exhibition, or to advertise a new product in your showroom, we are on hand to help you.
We can create bigger banner images that still have fine detail due to the ultra-high resolution 36.3 megapixel equipment we use, making it the perfect option for any events!

honey       tool kit

Not too sure what type of photographs you want us to take?
We can also discuss your requirements with you before even picking up a camera so that we can be sure the images we capture suit your business’s needs, leaving no time wasted.

Are your business photographs looking a bit dull and unprofessional?
Don’t just ignore it! Be proactive and hire a professional service to bring your products to life for your potential or existing customers.
Contact us today on 0161 881 3385 or visit our website for more information about what we can offer your business.

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